The image above, currently running on Apple's U.S. website, depicts the iPhone 6 in its now-familiar grande and venti sizes. It is, you may notice, similar to other images of the phone that have run in marketing materials across the Internet, including this one:
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And this one:
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In the land of the iPhone 6—Apple's version of it, at least—it is always, it seems, 9:41. And that is, like pretty much else at Apple, by design. Even the time on Apple's ubiquitous phone carries a marketing message.
You can trace the origins of Apple's perma-clock back to January of 2007, when Steve Jobs gave his much-anticipated keynote at the Macworld Conference & Expo in San Francisco. The Apple CEO strode onstage right at 9:00 a.m.; about 35 minutes into his presentation, he said, "This is a day I have been looking forward to for two and a half years." Jobs went on to explain that "every once in a while, a revolutionary product comes along that changes everything." And then he went on to announce: "Today Apple is going to reinvent the phone."
The screen behind him flashed to a picture of the first iPhone.
It was 9:42 a.m.
Because of that, in Apple's marketing literature for the new phone, the displays read 9:42. The new phones were pegged to the keynote—which is another way of saying that they were pegged to Steve Jobs.
The tradition has continued with every big new product Apple has launched. The first iPad? It was announced at 9:41; its ad-clocks were set accordingly. The iWatch? 10:09. And the iPhone 6? This year's keynote introduced Apple's latest phone at, yep, a right-on-schedule 9:41.
Via Quora
This article was originally published at http://www.theatlantic.com/technology/archive/2014/11/its-always-941-on-the-iphone-6/382255/
Image may be NSFW.Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.Clik here to view.
Image may be NSFW.Clik here to view.
